SEO: A Guide for Designers
If you’re a web designer you may feel that SEO (Search Engine Optimisation) is something best left to others who know the subject better. However, as a designer you have the ability to develop your sites in an SEO friendly manner, and as such play an important role in the potential effectiveness of the sites future.
If you need a refresher course or are new to SEO as a designer, then there is an excellent article over at Web Designer Wall that is a must read.
To quote the site:
According to a poll I conducted, just over 1 out of 10 people don’t think SEO (Search Engine Optimization) is mandatory as a designer; and what really surprised me is about 24% don’t even know what SEO is! If you’re among the quarter of people who don’t know what SEO is or understand how it can help you, you should really read this article. This is an SEO guide for designers who want to learn about making it easier for websites or blogs to be found by search engines. I’ll explain the common mistakes made by designers and developers. Then I’ll provide some basic tips that you should be practicing to optimize your site for search engines.
Why Should You Learn About SEO?
- SEO isn’t only for online marketers. As a web designer or frontend developer, most on-site SEO is your responsibility.
- If your site is not search engine friendly, you might be losing a lot of traffic that you’re not even aware of. Remember, besides visitors typing in “www.yourwebsite.com” and backlink referrals; search engines are the only way people can find your site.
- There are many benefits of getting a high ranking site. Let’s use ndesign-studio.com for example. I have, on average, about 14,000 visitors a day. About 40 - 45% of that traffic comes from search engines (about 6000+ referrals a day). Imagine, without search engine referrals, I would be losing thousands of visitors everyday. That means, I’m risking losing potential clients too.
- SEO is also a value-added service. As a web designer/developer you can sell your SEO skills as an extended service.
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